WrestleMania III: The headline match is between Hulk Hogan and Andre the Giant, two former friends who have been divided by their desire for the World Heavyweight Championship, the pinnacle of pro wrestling success. During the final moments of the match, Hogan miraculously executes a scoop slam, lifting the 520-pound Andre, turning him upside down and plowing him into the mat.
Three years later, four-year-old Ryan DeShon would marvel at the feat, watching it on his cousin’s bootlegged VHS recording in Chicago. “It was those moments that really stuck with me,” Ryan says. It’s the first memory he has of professional wrestling, and it introduced him to a world he would follow for years.
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"So this week I am reading, well finishing, Cows (Akashic Books) by Matthew Stokoe. It might be the darkest book I have ever read. Amongst the bestiality, violence, sex and brutality is a completely relatable self-struggle of trying to find oneself in the grimmest of circumstances. It floats somewhere in between insanity and reality, leaving the main character stripped down and insecure. In a world of shit, its hard to find the difference between the blood and guts.”
— Ryan Deshon, Lead Developer
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The overt message is simple: “Break your old phone as an excuse to get a sweet new one, dude.” But maybe the ad is playing on something deeper.
You keep your cellphone because it’s useful, and you know it’s useful because you have fond memories of using it. But what about the not-so-fond memories? The voicemail saying you didn’t get the job, the text from your boyfriend breaking up with you, the call telling you your sister was in a car crash — all of those bad memories are also tied up with your phone, and they’ve created an ill will towards it that you can’t usually act on because, well, then you wouldn’t have a phone!
But this is your chance to get even with your old phone, because you’re going to get a new one — one that will only have good associations, if you believe the commercials. So go ahead and destroy your current cellphone because it told you that you didn’t get the job. Destroy it because it said that your boyfriend was leaving you. Destroy it because it ever-so-subtly but constantly reminds you that your sister is still in the hospital.
Destroy your cellphone because you hate it.
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